Digital marketing strategies and tools in public education institutions : the case of University of Sarajevo

Šahinpašić, Jasmina (author), Arslanagić-Kalajdžić, Maja (mentor)

• Language: English
• Keywords: marketing, electronic marketing, public sector, higher education, social networks, optimization, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Šahinpašić]
• Year: 2020
• Number of pages: IV, 64, 3 str.
• PID: 20.500.12556/RUL-130671
• UDC: 339.138
• COBISS.SI-ID: 48712963
• Publication date in RUL: 18.09.2021

Secondary language

• Language: Slovenian
• Title: Digitalne trženjske strategije in orodja v javnih izobraževalnih inštitucijah : primer Univerze v Sarajevu
• Keywords: trženje, elektronsko trženje, javni sektor, visoko šolstvo, družbena omrežja, optimizacija, raziskave, analiza