Povezava trženjske in prodajne funkcije v majhnih farmacevtskih podjetjih v Sloveniji : magistrsko delo

Strmšnik, Lucija (author), Antončič, Boštjan (mentor)

• Language: Slovenian
• Keywords: Slovenija, farmacevtska industrija, industrijsko podjetje, majhna podjetja, trženje, prodajna funkcija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Strmšnik]
• Year: 2020
• Number of pages: V, 76, 23 str.
• PID: 20.500.12556/RUL-130663
• UDC: 658
• COBISS.SI-ID: 48491779
• Publication date in RUL: 18.09.2021

Secondary language

• Language: English
• Title: The alliance of marketing and sales fuctions in small pharmaceutical companies in Slovenia
• Keywords: Slovenia, pharmaceutical industry, industrial enterprises, small enerprises, marketing, sales function, research, analysis