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Naklonjenost blagovnim znamkam med milenijci : magistrsko delo
ID Arhar Milenković, Maša (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/arhar_milenkovic4074-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, potrošnik, vedenje potrošnikov, mladina, medgeneracijske razlike, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Arhar Milenković]
Year:2020
Number of pages:III, 62, 4 str.
PID:20.500.12556/RUL-130655 This link opens in a new window
UDC:339.138
COBISS.SI-ID:47224067 This link opens in a new window
Publication date in RUL:18.09.2021
Views:1305
Downloads:95
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Secondary language

Language:English
Title:Brand love and millenials
Keywords:marketing, brands, consumer, consumer behaviour, youth, generation gap, research, analysis

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