The purpose of the diploma work was to renovate the Action Coach brand into the new Growth Idea brand. The rebranding required a new company name and logo, a new website, business card, letterhead, and a new promotional video.
In the theoretical part, the process of rebranding was presented, listed were reasons and types of rebranding.
Presented was also the process of recording and producing a promotional video, that was used for the purpose of promoting a company on YouTube. The steps of recording are explained, the necessary equipment is described and the programs that helped with realization are presented. The YouTube platform used to distribute the footage is described in more detail.
Using the channel analysis option on YouTube, a report was done where we learned that the upgrade of promotional videos was more than successful. We tracked the number of views, subscribers, likes and comments. The intro and outro, which were added to the video, also contributed to the improvement.
The results of the analysis are presented in a table, where it can be seen that the rebranding and the upgrade of the video promotion met expectations.
|
