Pomembnost logotipa za prepoznavnost podjetja

Gale, Tea (author), Starešinič, Marica (mentor)

V teoretičnem delu diplomskega dela smo predstavili logotip in njegovo tipologija. Predstavili smo vizualno identiteto podjetja, njene elemente in pomembnost logotipa za prepoznavnost podjetja. Opisali smo kratko zgodovino razvoja logotipov in trende, ki so se uporabljali pri oblikovanju logotipov v zadnjih 100 letih. V eksperimentalnem delu smo raziskovali, če osebe prepoznajo podjetje ob prikazu logotipa, če znajo navesti barve, ki jih podjetje uporablja, če znajo določiti pisavo, ki jo podjetje uporablja, če ima velikost logotipa vpliv na prepoznavnost in če je logotip najbolj prepoznaven element podjetja. Prav tako smo raziskovali, ali osebe preferirajo stare različice logotipov ali nove, minimalistične različice logotipov. Rezultati raziskave so pokazali, da večina oseb prepozna podjetje ob prikazu logotipa, da večina oseb pravilno navede barve, ki jih uporablja podjetje, da osebe pravilno določijo pisavo, ki jo podjetje uporablja, da pri majhnih upodobitvah osebe težje prepoznajo podjetje in da je logotip najpogosteje najbolj prepoznaven element podjetja. Prav tako so raziskave pokazale, da večina oseb preferira stare različice logotipov.

• Language: Slovenian
• Keywords: logotip, minimalizem, prepoznavnost podjetja, vizualna identiteta, zgodovina logotipov
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-130121
• Publication date in RUL: 10.09.2021

Secondary language

• Language: English
• Title: Importance of logotype for company recognition

Abstract

In the theoretical part of the diploma thesis we present the logo and its typology. We present the visual identity of a company, its elements and the importance of logotype for company recognition. A brief description of history of the development of logos and trends used in logo design over the last 100 years are shown. In the experimental part of the diploma thesis we explored whether people recognize the company when displaying the logotype, whether they can indicate the colours used by the company, whether they can determine the font used by the company, and if the logotype is the most recognizable element of the company. We also explored whether people prefer old versions of logotypes or new, minimalist, versions of logotypes. The results of the survey showed that most people recognize the company when displaying the logotype, that most people correctly indicate the colours used by the company, that people correctly identify the font used by the company, and that the logotype is most often the most recognizable element of the company. The results have also shown that most people prefer older versions of logotypes.

• Keywords: company recognition, history of logos, logotype, minimalism, visual identity