Typefaces are one of the most intuitive and effective elements of communication as they deliver
information and entice an emotional perception. They must be simple to understand and
harmonious with the design theme. Apart from the colours, the picture and the composition, the
typefaces represent one of the key elements of graphic design and add to the direct
communication between work and the reader.
The main goal of the diploma thesis was to create 10 typefaces which reflected the architectural
characteristics of 10 renown world cities and depicted them on the posters alongside the digital
illustration. The cities, which we've included in the process were Amsterdam, Athens, Cairo,
Havana, Kyoto, Istanbul, Moscow, New York, Pisa and Sydney.
In the theoretical part of the diploma thesis, we dwelt into the theory of the properties of colour
and colour contrasts, uncovered the division of typography based on its purpose and of the
historical periods of typefaces. We've also studied the parts of letter forms as well as the theory
of the poster and its depiction.
The experimental part included drawing the illustrations in both line work as well as a coloured
version, the making of the online survey, the analysis of its results and the designing of the
typefaces themselves. The typeface for a particular city was then combined with the
corresponding illustration, which we coloured based on the results of the survey. The main
product of the experimental part is the 10 posters of the world cities, which combine the city's
depiction, its typeface and the colours chosen in the survey.
In the discussion, we further analyzed the survey results, described the characteristics of the
created typefaces and gauged their corelation to the world cities. We explained the symbolic
meaning of the colours, which the respondents associate most with the cities and their depiction
in the illustrations. In the end the created posters were artistically analyzed with the help of the
theories which we examined in the theoretical part.
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