The diploma thesis aims to present the entire process of designing and creating a visual identity for the Cocono brand, which will manufacture pavilions intended for socialization, relaxation and leisure activities in a safe and comfortable environment. This is a new brand and therefore, it requires visual identity to allow for appropriate promotion of new products and visibility on the market.
The theoretical part includes a definition of the concept of visual identity. The basic principles of graphic design have been researched, which has helped us to create interactions and connections between graphic elements. Furthermore, a detailed description of the graphic elements of visual identity, such as logo, colours and typography, has been provided. At the end of the theoretical part, different branding materials (business card, flyer and letterhead) have been presented, including a detailed description of their properties.
The experimental part contains a description of the materials and methods used in the thesis. Moreover, an online survey on respondent’s opinion about the suitability of the graphic solutions for visual identity has been carried out. The visual identity of competitive brands has been analysed and the Cocono brand has been presented. At the end of the experimental part, the visual identity design of the Cocono brand has been created, together with a presentation of selected graphic elements (colour, typography, logo). A good visual identity enables the brand to be differed easily from competitive brands and leaves an impression on the individual.
As part of the results and discussion, the results of the online survey have been described and a selection of branding materials (business card, flyer, letterheads etc.) produced within the diploma thesis has been presented.
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