Uporaba podatkovnega rudarjenja pri analizi nakupnih navad kupcev bencinskih servisov podjetja Petrol d.d. Ljubljana : diplomsko delo

Sancin, Maja (author), Popovič, Aleš (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, odločanje, potrošnik, rudarjenje podatkov, informacijska tehnologija, ankete, analiza
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Sancin]
• Year: 2008
• Number of pages: II, 25 str., 15 str. pril.
• PID: 20.500.12556/RUL-13006
• UDC: 659.2
• COBISS.SI-ID: 18117862
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, purchasing, decision making, consumer, data mining, information technology, questionnaires, analysis