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Zajem zahtev, razvoj in priprava načrta trženja za aplikacijo za deljenje povezav
ID Kavčič, Tilen (Author), ID Hovelja, Tomaž (Mentor) More about this mentor... This link opens in a new window

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Abstract
Podjetja preko družbenih omrežij delijo povezave s pomočjo storitev, ki omogočajo združevanje več različnih povezav v eno. Uporabljajo aplikacije, ki so končnim uporabnikom pogosto okorne za uporabo, počasne in nepregledne. Podjetja, ki izdelujejo te aplikacije, trud vlagajo predvsem v funkcionalnosti za kupce, končni uporabniki pa so jim manj pomembni. Aplikacija je bila izdelana z namenom, da bi jo končni uporabniki z veseljem uporabljali, še vedno pa bi zadostovala vsem zahtevam kupcev. Na podlagi analize trga je bil določen trg, ki bo najbolje sprejel novo aplikacijo na področju združevanja povezav. Ko je bil trg določen, so bile s pomočjo potencialnih kupcev določene zahteve aplikacije. Aplikacija je bila nato na podlagi zahtev izdelana. Cilj končnega izdelka je zadovoljiti potencialne kupce in končne uporabnike. Da bi aplikacija to dosegla, je bilo namenjenega veliko časa oblikovanju navdušujočega produkta in raziskovanju, kaj trg želi. Na koncu je bil izdelan načrt trženja.

Language:Slovenian
Keywords:analiza trga, uporabniški vmesnik, brezstrežniška tehnologija, trženje
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FRI - Faculty of Computer and Information Science
Year:2021
PID:20.500.12556/RUL-129846 This link opens in a new window
COBISS.SI-ID:76783107 This link opens in a new window
Publication date in RUL:08.09.2021
Views:1169
Downloads:143
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Secondary language

Language:English
Title:Requirements aquisition, development and marketing of a link sharing application
Abstract:
Companies share links on social media using services that allow sharing of multiple links using just one link. They use applications that commonly have bad design decisions for the end-user, they are cumbersome, slow, and opaque. Companies making such applications often use their time to develop functionalities for their customers, while not paying much attention to end-users. The application was made with the goal that end-users will enjoy using it, while it will also solve customers' problems. Based on our market research the application was developed for the market that will most enthusiastically accept a new application that shows multiple links to the end-user. When the right market was found, application development involved the stakeholders and leveraged their expertise to design the application and develop it. The goal of the final product is to satisfy stakeholders and end-users. To achieve this, a lot of time was spent researching what specifically the market needs and designing a delightful product. Lastly, a marketing plan was established for the finished application.

Keywords:market research, user interface, serverless, marketing

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