Image communication, known as memetics or, in modern times, internet memes, has completely embraced the world. Initially, it was used only for humorous purposes, but today it is also recognized in a socially critical context, namely in the frequent expression of opposition and in advertising. With the spread of the internet and its use, the meaning of memetics has shifted from ''just funny'' and application of "inside jokes" within groups of people to a strong discursive and affective charge: it gives mass attention to economic inequality, cultural repression and political ideology, but with a fun perspective. In this work, my goal will be to give a qualitative description of this widespread practice in our own cultural and social context, and at the same time in the empirical part to illuminate and understand different interpretations of this way of mutual communication.
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