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Uporaba čustev v oglaševanju na televiziji : zaključna strokovna naloga visoke poslovne šole
ID Bogdanoska, Marinela (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/bogdanoska1866.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, mediji, televizija, oglaševanje, oglas, psihologija potrošnika, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Bogdanoska]
Year:2021
Number of pages:II, 22, 10 str.
PID:20.500.12556/RUL-129436 This link opens in a new window
UDC:659.1
COBISS.SI-ID:69847555 This link opens in a new window
Publication date in RUL:02.09.2021
Views:1071
Downloads:57
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Secondary language

Language:English
Title:The use of emotions in TV advertising
Keywords:marketing, media, television, advertising, advertisement, consumer psychology, research, analysis

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