Consumer attitudes toward the ethics of neuromarketing in the Western Balkans : master's thesis

Consumer attitudes toward the ethics of neuromarketing in the Western Balkans : master's thesis
ID Zukić, Aida (Author), ID Pavasović Trošt, Tamara (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zukic3589-B.pdf This link opens in a new window

Language:	English
Keywords:	the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[A. Zukić]
Year:	2019
Number of pages:	74, 23 str.
PID:	20.500.12556/RUL-129430
UDC:	366
COBISS.SI-ID:	65937155
Publication date in RUL:	02.09.2021
Views:	769
Downloads:	55
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Secondary language

Language:	Slovenian
Title:	Odnos porabnikov Zahodnega Balkana do etičnosti nevromarketinga
Keywords:	Balkan, trženje, kognitivna znanost, psihologija potrošnika, etika, raziskave, analiza

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