Medgeneracijski pogledi na uporabo virtualne resničnosti v trženju : magistrsko delo

Šakonjić, Elma (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, virtualna organizacija, potrošnik, izobraževanje, okolje, proizvodi, medgeneracijske razlike
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Šakonjić]
• Year: 2021
• Number of pages: IV, 63, 23 str.
• PID: 20.500.12556/RUL-129344
• UDC: 339.138
• COBISS.SI-ID: 53227267
• Publication date in RUL: 02.09.2021

Secondary language

• Language: English
• Title: Intergenerational views of the use of virtual reality in marketing
• Keywords: marketing, electronic marketing, virtual organization, consumer, learning, environment, products, generation gap