A framework for designing behavioural change with the use of persuasive technology

Pintar, Ana (author), Erjavec, Jure (author)

Purpose: There is limited integration of behaviour theories and persuasive technology on behavioural change. Previous research calls for employing behaviour change theories to inform their persuasive designs and illustrate how the theories used are linked to the design features. This paper proposes integrating two theoretical models - the compelling system design and the transtheoretical model - to identify which persuasive interventions work best for the user to progress through different stages of behavioural change. Study design/methodology/approach: We performed an in-depth literature review of the transtheoretical model and persuasive system design, followed by an initial framework conceptualization. The initial framework was validated and finalized through in-depth interviews of individuals who have practiced the behaviour change for at least half a year. Findings: This paper has successfully identified the persuasive system design features and mapped them onto the transtheoretical model stages of change. The stages can be reduced into early and late stages. Consequently, we have developed a framework for designing behavioural change using persuasive technology and validated it through empirical research Originality/value: The findings have practical implications for understanding which principles UI and UX and designers should follow when designing products for behavioural change. Moreover, our work provides insights and recommendations for the future design of persuasive interventions that consider the transtheoretical model of change.

• Language: English
• Keywords: persuasive technology, behavioural change, compelling system design, transtheoretical model
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2021
• Number of pages: Str. 75-84
• Numbering: Vol. 10
• PID: 20.500.12556/RUL-129094
• UDC: 005
• ISSN on article: 2232-5107
• DOI: 10.53615/2232-5697.10.75-84
• COBISS.SI-ID: 72361219
• Publication date in RUL: 26.08.2021

Record is a part of a journal

• Title: International journal of management, knowledge and learning
• Publisher: Mednarodna fakulteta za družbene in poslovne študije
• ISSN: 2232-5107
• COBISS.SI-ID: 259517440

Licences

• License: CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
• Link: http://creativecommons.org/licenses/by-sa/4.0/
• Description: This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
• Licensing start date: 11.07.2021