The intertwining of material part, intangible meanings of the product, and social relations creates a brand. When the brand in the process of branding follows the principles of the cultural branding model, it achieves a special status in culture and consumers begin to associate it with the fundamental values of the culture in question, the brand becomes a cultural icon. Cultural icons are representative symbols of a particular culture, symbolizing the values and meanings that this culture values. The Cockta brand has been a part of Slovenian culture since the 1950s. During the life of the brand, it experienced many ups and downs, which shaped it into what it is today. Because of this, it is also one of the cool brands as it advocates rebellion, nonconformity and free decision making. Using the method of qualitative textual analysis, I study the address and visual elements of the communication campaign "Tvoja", compare them with some historical advertising materials and explain the reproduction of the status of cool and cultural icons. Both the visual elements and the address in all the communication materials of the "Tvoja" campaign confirmed that Cockta is youthful, rebellious and cool, a true cultural icon.
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