Only a short time has passed since the wider society took a closer look at the consequences of decades of reckless consumption on the environment and our health. As a result, consumers are becoming increasingly aware of the fact that cosmetics that are applied to the surface of the
skin can have negative health consequences and, at the same time, strive to ensure that lifestyle choices follow consumption that doesn’t destroy the environment. The growing demand for organic cosmetics is thus a logical step. Green purchasing behavior, environmental and health
consciousness, green lifestyle, attitudes, green shopping intention, and past experience with green products are some of the key concepts that have in common that they are the result of modern mental shifts. In addition to the obvious relevance, these concepts are also connected by the lack of treatment in studies, especially in Slovenia. Therefore, in my graduate thesis, I was interested in the interconnectedness and interdependence of these concepts. This also leads to the derivation of a research question that examines the impact of lifestyle on the formation
of attitudes and the consequent green purchasing ntention. The empirical part was conceptualized thanks to qualitative research on a sample of Slovenian consumers. The key findings of the study suggest that health and environmental consciousness can be considered as two of the factors that directly influence the adoption of a green lifestyle. The latter also has a direct positive impact on attitudes towards the purchase of organic personal care cosmetics. To sum up, attitudes and experience with green products are two areas that directly affect green shopping intentions. This is also one of the key determinants in the phases of green behavior.
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