The luxury cosmetics industry is one of the most recognised segments of the luxury industry in general. However, as luxury cosmetics are much more expensive and harder to find than non-luxury cosmetics, I decided to investigate the motives and reasons behind such purchases in my thesis. I was interested in whether the luxury brand itself is a major influence on the purchase; whether the actual or perceived quality is the main motive, or whether the motive to impress others is perhaps the main reason for buying luxury cosmetics. Using a questionnaire and SPSS analysis, I came to the conclusion that the main motives for buying luxury cosmetics are actually rewarding oneself, pampering oneself, and feeling better after the purchase due to the quality product. In the end, I concluded that consumers buy luxury cosmetics mainly to reward themselves, to pamper themselves, and to get the feeling of luxury that accompanies the consumer after the purchase. Motives that involve impressing others therefore have the least impact on purchase.
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