In my thesis, I wanted to explore the wedding preferences of millennials and identify trends in
wedding planning. I was covering two main topics – wedding planner and wedding planning.
I was interested if millennials would like to hire a wedding planner, what factors influence
their decision in any form of general opinion of wedding planner or process of wedding
planning. Each generation has its own characteristics and needs, so I focused on the wedding
preferences of millennials. I learned what styles of weddings they like, what taste they have
and what is their opinion according to the choice of wedding locations, which wedding
elements they would pay the most attention to ... Based on the empirical part of this thesis, I
found out that millennials are in some aspects of wedding planning very traditional, but in
others they are less so. The results of the empirical work confirm the theoretical part, which
says that filmography and social media have a big influence on the wedding preferences and
the needs.
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