Digital or innovative : understanding "digital literacy - practice - innovative work behavior" chain

Pilav-Velić, Amila (author), Černe, Matej (author), Trkman, Peter (author), Wong, Sut I (author), Kadić Abaz, Anela (author)

Digital transformation has put tremendous pressure on employees to innovate with the use of information tech-nology (IT ). This paper explores the extent to which dig-ital literacy and personal innovativeness contribute to individual's innovative work behavior (IWB). To test our hypotheses, we apply double bootstrapping chained mediation analyses paired with relative importance analysis on a dataset collected from employees (N = 167) in a pharmaceutical company. The results showed the existence of a double-mediation chain whereby dig-ital practices and attitude toward digitalized innova-tion mediate the positive relationship between digital literacy and IWB. Surprisingly, said chain was not sup-ported for personally innovative individuals, indicating that digital literacy plays a relatively more important role in stimulating attitudes toward digitalized inno-vation and IWB. Our findings add further specificity to research on digital natives and may help organizations understand the role of digital literacy and personal in-novativeness in organizationally-relevant outcomes, such as IWB.

• Language: English
• Keywords: enterprises, personnel, digitalization, digital literacy, personal innovativeness, attitude toward digitalized innovation, innovative work behavior
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2021
• Number of pages: Str. 107-119
• Numbering: Vol. 16, no. 1
• PID: 20.500.12556/RUL-127775
• UDC: 658
• ISSN on article: 2233-1999
• COBISS.SI-ID: 67647747
• Publication date in RUL: 22.06.2021

Record is a part of a journal

• Title: South East European journal of economics and business
• Shortened title: South east Eur. j. econ. bus.
• Publisher: Ekonomski fakultet Univerziteta u Sarajevu, Sciendo
• ISSN: 2233-1999
• COBISS.SI-ID: 519558681

Licences

• License: CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
• Link: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Description: The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
• Licensing start date: 13.06.2021

Secondary language

• Language: Slovenian
• Keywords: podjetje, kadri, digitalizacija