This master’s thesis deals with designing three issues of the performing arts journal, Maska. In order to contextualize the magazine as a medium and its formal features, the theoretical part first presents a short history with important milestones, which are chronologically connected and derived and therefore relevant for anyone who tackles the design task. Within this outline, visual changes occur that result from cultural and technological developments. The chapter concludes with an attempt to determine the characteristics of the modern situation in designing either print or digital magazines. This situation is discussed in more detail in the next chapter on the defiant existence of printed publications in the midst of pervasive digital connectivity. A chapter follows in which the gaze focuses on the more specific nature of the journal as a physical artifact, where concepts from cognitive science and aesthetics are briefly derived. The second part of the thesis describes the process and decision making during the formation of issues 200aa, 200bb and 200cc. This covers everything from the beginning of cooperation with Maska, through the outlining of concrete parameters to the final results, which were published in print form in May and October 2020 and March 2021.
|
