Throughout history boundaries of privacy have changed significantly. This coincides with the fact that demands, wishes and, finally, options to collect information are increasing (Kovačič, 2000, p. 1019). »Cyberspace« has become a tool for establishing transnational internet addresses, which, however, are formed politically, economically and culturally (Tapscott and Tapscott, 2011). We live in a surveillance society, where daily vast amount of data is collected, which serves as a target tool for growing profitability. The person's privacy, on the one hand, is under threat, and on the other, the society knowingly and intentionally decides to share its private data. Good examples of this are various social networks, such as Facebook. Corporations, namely, advertise their services and goods on the basis of profiles and individual integration through digital interactions. The market value of the concept of privacy alone has considerably increased. Therefore it is significant to be driven by the principle of equality. It is a general principle, which determines all legal order. It is of utmost importance to comply with this general principle when comparing legal and natural persons. Transparency is not only a chance for corporations to act more ethical and create greater public confidence, but it is also an opportunity for corporations to make higher profit. Due to all of global trends there is a very fine line between the right of knowing and the protection of privacy (of legal persons). After all it should be taken into consideration that a natural person with its rights and interests derives from a legal person. It is also unjustified to demand from legal persons to disclose all information on their operations. But on the other hand, the public has the right to know.
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