Despite increasing digitalization in all fields, newspaper remains one of the most important publications in our daily lives. Its task is to inform readers about the latest events and current news. Even though the content is undoubtedly the most important element of the newspaper, it does not communicate with the reader merely through printed word but also through visual language being another important feature of communication. Although certain rules exist when designing newspaper pages, at the same time they are difficult to define, as each publishing house adapts them to its overall graphic image. The suitability of graphic elements is difficult to verify, since they are not precisely defined by the standards. Therefore, one of the aims within the theoretical part of the master's thesis was to research if there exist and which are the recommendations for designing newspapers from the viewpoint of a better reading experience. Despite the fact that the content in the newspaper is the most important, humans are visual beings, which is why we should not neglect the visual appearance of newspaper pages. Since the reading experience directly affects the time that the reader will devote to certain articles, in the research work we were interested in how successfully certain Slovenian daily newspapers use graphic elements to attract readers' attention and what kind of reading experience our readers have. They are the target audience of publishing houses therefore their opinion is extremely important. The results of our work are therefore recommendations for the newspapers layouts and the results of a research based on practical examples of selected Slovenian daily newspapers.
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