The diploma thesis showed the entire process of creating a corporate identity design of the SIN-MED company, which has not yet had its visual identity.
The theoretical part describes the meaning of corporate identity design and what are the key components that characterize it (color, typography, logo). Other elements of the corporate graphic image (business card, letterhead, website, etc.) are also described, as well as the advantages that the company acquires with a properly made corporate graphic image.
In the experimental part, we create a corporate identity design and checked how successful we were in making it with an online survey. All the procedures and programs we used to create our corporate identity design are described. Our results are also shown pictorially.
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