Prenova celostne grafične podobe podjetja EIUS

Reberc, Neža (author), Pušnik, Nace (mentor)

V diplomskem delu je predstavljena prenova celostne grafične podobe podjetja EIUS. V teoretičnem delu smo spoznali, da je celostna grafična podoba kompleksen pojem, ki razlikuje medsebojno odvisne elemente imidža, sistema in organizacije. Ugotovili smo, da mora vse od vrste simbola in tipografije do barv biti skladno s sliko, ki jo podjetje predstavlja ali želi predstavljati v javnosti. Tako smo prišli do zaključka, da je za ažurnost celostne grafične podobe podjetja EIUS potrebna prenova. Prenovo smo začeli z raziskavo v podjetju ter s preučevanjem obstoječih grafičnih elementov. Novo celostno grafično podobo smo razvijali s skiciranjem ter nadaljevali z digitalizacijo in dodelavo prvotnih skic. Za oceno uspešnosti prenove smo izvedli spletno anketo. Ugotovili smo, da je ustrezna celostna grafična podoba ključna za prepoznavnost, uspeh in konkuriranje s preostalimi podjetji na trgu. Prav tako smo spoznali, kdaj se je smiselno odločiti za spremembo ter na kakšen način jo uspešno izvedemo.

• Language: Slovenian
• Keywords: celostna grafična podoba, logotip, oblikovanje, priročnik celostne grafične podobe
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-127070
• Publication date in RUL: 15.05.2021

Secondary language

• Language: English
• Title: Corporate identity redesign of company EIUS

Abstract

The thesis presents the renewal of the visual corporate identity of the company EIUS. In the theoretical part, we found out that the visual corporate identity is a complex concept that distinguishes interdependent elements of image, system and organization. We found that everything from the type of symbol and typography to the colors must be consistent with the image that the company represents or wants to present to the public. Thus, we came to the conclusion that an upgrade is needed to keep the corporate identity of EIUS up-to-date. We started the renovation researching about the company and its existing graphic elements. The first step in the process of developing a new visual corporate identity was sketching, later on followed by digitization and adding finishing touches to the original sketches. We conducted an online survey to assess the success of the renovation. We found that an adequate visual corporate identity is key to visibility, success and competition with other companies in the market. We also learned, when it makes sense to decide on a change and how to implement it successfully.

• Keywords: brand manual, corporate identity, design, logo