Graphic design plays an important role in the advertisement industry. After all, the design affects our first impressions and the way consumers perceive the brand. Well-designed ads attract more interest and increase sales. In this diploma thesis we explored which ads attract different age groups of people. We were interested in where consumers notice the ads, which ads attract them the most and why. For this purpose we searched for some existing ads and classified them into 3 categories. Afterwards we also created two categories ourselves. With the help of a survey questionnaire we analysed the preferences of different age groups. In conclusion, we compared the subjective opinion of the respondents with the opinion of the advertisers. The results have shown us that different age groups are attracted to different types of ads, but everyone agreed that the ads should be visually polished. All age groups most often see the ads on social media. The findings surprised us to some extent as we were of the opinion that older groups notice the ads sooner by using the conventional media. The most pronounced preferences for a particular design style were shown in the generation alpha. This generation especially likes vivid colours and animations. The results of the diploma thesis serve as guidelines for advertisers and designers, especially for online ads.
|
