In my thesis I focus on postmodern marketing of experiences in the case of glamping in Slovenia. Experience marketing is a relatively new oreintation that is gaining ground not only in western, but also in the emerging economy and offers contrast to traditional marketing. Most luxury goods are already based on experience, which is why the luxury market has a unique position to introduce approaches and principles of experience marketing into its practices. Glamping as a blend of glamorous and camping seems like a unique format that can give consumers an unforgettable outdoor experience with the comfort of a hotel. The aim of the research is to present postmodern marketing through descriptive analysis and, through comparison with traditional marketing determine what opportunities it offers to luxury consumption. In the empirical part of my thesis, which includes qualitative and quantitative analysis, I explore whether glamping providers in Slovenia have introduced approaches of postmodern experience marketing or use traditional, more precisely, is glamping an experience or service they provide. In addition, I present the perspective of glamping consumers, how they define glamping and what they expect from it.
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