Vpliv prikazov ženske in moške vloge v oglasih na nakupne odločitve porabnikov : magistrsko delo

Mavrič, Tanja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, oglas, spol, potrošnik, nakup, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Mavrič]
• Year: 2008
• Number of pages: IV, 90 str., 23 str. pril.
• PID: 20.500.12556/RUL-12635
• UDC: 659.1
• COBISS.SI-ID: 17803494
• Publication date in RUL: 11.07.2014

MAVRIČ, Tanja, 2008, Vpliv prikazov ženske in moške vloge v oglasih na nakupne odločitve porabnikov : magistrsko delo [online]. Master’s thesis. Ljubljana : T. Mavrič. [Accessed 24 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/mavric3539.pdf

Secondary language

• Language: Unknown
• Keywords: marketing, business communication, advertisement, sex, consumer, purchasing, research, analysis