The master's thesis consists of a theoretical and a research part. In the theoretical part I outline areas that are important for the discussed issues through the academic articles. I write about social networks, their positive and negative effects, social capital, idealized self-presentation, envy and other relevant areas. The theoretical work is followed by a presentation of quantitative data, which I obtained with the help of one hundred and nine participants. In the questionnaire, I ask questions that answer the relevance of the response of viewers on social networks, idealized self-presentation, trust in online content, negative aspects of life on social networks, comparing one's own life with the online life of other social network users… After statistical processing of the obtained data in the thesis, I refuse or confirm the hypotheses set in advance, followed by a discussion, conclusions and proposals. In the thesis, I find that researching the topic makes sense and that young people recognize the issue of idealized self-presentation on social networks. Nevertheless, participants feel that they do not present themselves ideally online and that their real life looks the same as they present it on social media. Still, the results show that young people most often do not believe in posts on social networks. They do not compare their lives with the online lives of others users of social networks to a large extent, but they still experience the feeling that they do not live life as full as other users of social networks. Despite anonymous questionnaire, I was asking for personal information, which could make individuals uncomfortable - a dilemma arises as to whether the participants in my research were honest in giving answers.
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