Strategija trženja blagovne znamke damskega perila na mednarodnih trgih : specialistično delo

Kuzmički, Mojca (author), Hrastelj, Tone (mentor)

• Language: Slovenian
• Keywords: trženje, mednarodno trženje, strategija trženja, blagovne znamke, image, konkurenca, potrošnik, case study, Lisca
• Work type: Specialist thesis
• Typology: 2.10 - Specialist Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Kuzmički]
• Year: 2008
• Number of pages: V, 76 str., 12 str. pril.
• PID: 20.500.12556/RUL-12553
• UDC: 339.138
• COBISS.SI-ID: 17686758
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, international marketing, marketing strategy, trademarks, image, competition, consumer, case study, Lisca