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Vpliv trženjskega komuniciranja na stališča do blagovnih znamk pri nizki vpletenosti v nakup : diplomsko delo
ID Karmelić, Igor (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/karmelic3193.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, blagovne znamke, image, nakup, psihologija potrošnika, tržne raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Karmelić]
Year:2008
Number of pages:43 str., 15 str. pril.
PID:20.500.12556/RUL-12552 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17686502 This link opens in a new window
Publication date in RUL:11.07.2014
Views:892
Downloads:146
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Keywords:marketing, business communication, trademarks, image, purchasing, consumer psychology, market research, analysis

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