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Ustvarjanje nove korporativne blagovne znamke na primeru Skupine Panvita : diplomsko delo
ID Kuštor, Jasna (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kustor3177.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, živilska industrija, proizvodi, blagovne znamke, Panvita, trženje, pozicioniranje proizvoda, strategija, poslovno komuniciranje, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Kuštor]
Year:2008
Number of pages:39 str., 8 str. pril.
PID:20.500.12556/RUL-12525 This link opens in a new window
UDC:339.13
COBISS.SI-ID:17665254 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1177
Downloads:234
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Language:Unknown
Keywords:Slovenia, food industry, products, trademarks, Panvita, marketing, positioning, strategy, business communication, research, analysis

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