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Pomen blagovnih znamk v športu : primer nogometa
ID Doler, Jure (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/doler3477.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, šport, poslovno komuniciranje, sponzorstvo, blagovne znamke, pozicioniranje proizvoda, upravljanje, oglas
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Doler]
Year:2008
Number of pages:96 str., 3 str. pril.
PID:20.500.12556/RUL-12488 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17621734 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1605
Downloads:197
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Keywords:marketing, sports, business communication, sponsorship, trademarks, positioning, management and control, advertisement

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