Slovene society has been strugeling with the phenomenom of hate speech for ages. Although it is a constant part of our society it varies in its intensity and the group on which it is focused on. Normally it appears in times of social instabilities and with means of nationalistic politics and populism it glorifies the dominant social group at the expense of unknowing and the lack of understanding of other cultures and ethnic groups. As such it has different levels of intensity which ranges from unappropriet humour to calls for extermination. Hate speech feads itself with the help of political and nationalistical mythologies as well as with the media construction of reality which follows the needs of the leading political body. Hate rhetoric is characterized by the complete devaluation of cultural diversity or the heterogeneity of hated groups and their reduction to the nickname that is most easily accessible to the general public. Another feature of hate rhetoric is the elegant transfer of hatred from one group to another, and usually the victims are the so-called first second, that is, someone who is for various reasons most exposed to the media at a given moment. I have arranged the analysis of hate rhetoric chronologically from the time before the disintegration of the SFRY, the first years of democratization and transition, Slovenia's accession to the European Union to current cases related to the refugee crisis. At the same time, I divided it into three in Slovene society most deprived groups. The aim of the work is to critically define the constant need for the enemy and to analyze the transfer of hostile rhetoric from one social group to another.
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