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The impact of content shared by Internet celebrities on travel intentions of Chinese millennials : master thesis
ID Li, Yangjiaji (Author), ID Knežević Cvelbar, Ljubica (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/li3906-B.pdf This link opens in a new window

Language:English
Keywords:China, tourism, travel, youth, consumer behaviour, social networks, marketing, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Y. Li]
Year:2020
Number of pages:59, 25 str.
PID:20.500.12556/RUL-124662 This link opens in a new window
UDC:338.48
COBISS.SI-ID:43790595 This link opens in a new window
Publication date in RUL:08.02.2021
Views:869
Downloads:43
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Secondary language

Language:Slovenian
Title:Analiza vpliva vsebin, ustvarjenih s strani spletnih zvezdnikov na potovalne namene kitajskih milenijcev
Keywords:Kitajska, turizem, potovanja, mladina, vedenje potrošnikov, družbena omrežja, trženje, analiza

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