E-marketing mix for internet pure-play business : diploma paper

Bevec, Sandra (author), Lindič, Jaka (mentor)

• Language: English
• Keywords: trženje, elektronsko trženje, informacijska tehnologija, Internet, marketing mix, odnosi s strankami, lojalnost, modeli, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Bevec]
• Year: 2007
• Number of pages: 53 str., 6 str. pril.
• PID: 20.500.12556/RUL-12445
• UDC: 004.738.5
• COBISS.SI-ID: 17576166
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, electronic marketing, information technology, Internet, marketing mix, customer relationship, loyalty, models, analysis