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Pomen premoženja blagovne znamke zdravil brez recepta na podlagi modela vzročne verige : magistrsko delo
ID Celec, Nataša (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/celec3396.pdf This link opens in a new window

Language:Slovenian
Keywords:farmacevtska industrija, zdravila, trženje, blagovne znamke, segmentacija, potrošnik, modeli
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Celec]
Year:2007
Number of pages:89 str., II str. pril.
PID:20.500.12556/RUL-12314 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17489382 This link opens in a new window
Publication date in RUL:11.07.2014
Views:956
Downloads:151
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Secondary language

Language:Unknown
Keywords:pharmaceutical industry, medicine, marketing, trademarks, segmentation, consumer, models

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