Vpliv spremembe embalaže na zaznavanje blagovne znamke Teekanne in nakupno odločanje : magistrsko delo

Homan, Eva (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, embalaža, blagovne znamke, vedenje potrošnikov, nakup, odločanje, case study, Teekanne
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Homan]
• Year: 2020
• Number of pages: II, 89 str.
• PID: 20.500.12556/RUL-122767
• UDC: 366
• COBISS.SI-ID: 23953155
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: The impact of packaging change on the brand perception and purchase decision for the Teekanne brand
• Keywords: marketing, business communication, packaging, brands, consumer behaviour, purchasing, decision making, case study, Teekanne