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Vpliv transakcijskih stroškov in družbeno ekonomskega statusa na nakupne odločitve porabnika : magistrsko delo
ID
Stražiščar, Robert
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/straziscar3781-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
odločanje
,
vedenje potrošnikov
,
družbenoekonomski položaj
,
stroški
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[R. Stražiščar]
Year:
2020
Number of pages:
III, 58, 9 str.
PID:
20.500.12556/RUL-122764
UDC:
366
COBISS.SI-ID:
23838211
Publication date in RUL:
15.12.2020
Views:
1031
Downloads:
39
Metadata:
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:
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Secondary language
Language:
English
Title:
The impact of transaction costs and individual's socio-economic status on consumer's purchasing decisions
Keywords:
marketing
,
purchasing
,
decision making
,
consumer behaviour
,
socio-economic status
,
costs
,
research
,
analysis
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