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Zvestoba in zadovoljstvo porabnikov do izbranih blagovnih znamk podjetja Atlantic Grupa : magistrsko delo
ID Pogač, Domen (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pogac3807-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, image, premoženje, zaščita, lojalnost, vedenje potrošnikov, primeri, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Pogač]
Year:2020
Number of pages:III, 67, 24 str.
PID:20.500.12556/RUL-122755 This link opens in a new window
UDC:366
COBISS.SI-ID:23695619 This link opens in a new window
Publication date in RUL:15.12.2020
Views:968
Downloads:83
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Secondary language

Language:English
Title:Consumers' loyalty and satisfaction with selected brands of Atlantic Grupa
Keywords:marketing, brands, image, property, protection, loyalty, consumer behaviour, cases, research, analiza

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