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The impact of celebrity endorsement on consumer brand quality perception of sporting goods : master's thesis
ID Vidoni, Janža (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vidoni4013-B.pdf This link opens in a new window

Language:English
Keywords:marketing, sports, products, brands, image, quality, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Vidoni]
Year:2020
Number of pages:III, 56, 18 str.
PID:20.500.12556/RUL-122673 This link opens in a new window
UDC:339.138
COBISS.SI-ID:39572739 This link opens in a new window
Publication date in RUL:15.12.2020
Views:899
Downloads:73
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Secondary language

Language:Slovenian
Title:Vpliv podpore zvezdnikov na zaznavanje športne opreme s strani potrošniške blagovne znamke
Keywords:trženje, šport, proizvodi, blagovne znamke, image, kvaliteta, raziskave, analiza

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