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A comparative study of management of mistakes in cross-cultural marketing : master's thesis
ID Ahmetović, Klemen (Author), ID Pavasović Trošt, Tamara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ahmetovic3980-B.pdf This link opens in a new window

Language:English
Keywords:marketing, marketing strategy, cross-cultural activities, consumer, culture, errors, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Ahmetović]
Year:2020
Number of pages:IV, 72, 3 str.
PID:20.500.12556/RUL-122669 This link opens in a new window
UDC:339.138
COBISS.SI-ID:39319299 This link opens in a new window
Publication date in RUL:15.12.2020
Views:962
Downloads:87
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Secondary language

Language:Slovenian
Title:Primerjalna študija obvladovanja napak v medkulturnem trženju
Keywords:trženje, strategija trženja, medkulturno delovanje, potrošnik, kultura, napake, raziskave, analiza

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