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Vplivnostno trženje modnih blagovnih znamk z vidika porabnikov : magistrsko delo
ID
Škrbec, Maruša
(
Author
),
ID
Culiberg, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/skrbec3900-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
oglaševanje
,
družbena omrežja
,
blagovne znamke
,
tekstilna industrija
,
vedenje potrošnikov
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Škrbec]
Year:
2020
Number of pages:
III, 57, 8 str.
PID:
20.500.12556/RUL-122663
UDC:
339.138
COBISS.SI-ID:
37091843
Publication date in RUL:
15.12.2020
Views:
1314
Downloads:
97
Metadata:
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Secondary language
Language:
English
Title:
Influential marketing of fashion brands from a consumer perspective
Keywords:
marketing
,
advertising
,
social networks
,
brands
,
textile industry
,
consumer behaviour
,
research
,
analysis
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