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Odnos milenijcev do blagovne znamke H&M : zaključna strokovna naloga visoke poslovne šole
ID
Suljadžić, Ermina
(
Author
),
ID
Ograjenšek, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/suljadzic1222.pdf
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Language:
Slovenian
Keywords:
trženje
,
potrošništvo
,
potrošnik
,
mladina
,
blagovne znamke
,
nakup
,
lojalnost
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[E. Suljadžić]
Year:
2020
Number of pages:
II, 26, 14 str.
PID:
20.500.12556/RUL-122625
UDC:
366
COBISS.SI-ID:
34551555
Publication date in RUL:
15.12.2020
Views:
1000
Downloads:
66
Metadata:
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Secondary language
Language:
English
Title:
The attitude of millennials towards the H&M brand
Keywords:
marketing
,
consumerism
,
consumer
,
youth
,
brands
,
purchasing
,
loyalty
,
research
,
analysis
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