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The importance of user-generated product reviews for companies : master's thesis
ID Neparidze, Ketevan (Author), ID Redek, Tjaša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/neparidze3911-B.pdf This link opens in a new window

Language:English
Keywords:consumer behaviour, purchasing, decision making, products, evaluation, users, enterprises, business decisions
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Neparidze]
Year:2020
Number of pages:III, 65, 10 str.
PID:20.500.12556/RUL-122570 This link opens in a new window
UDC:339.138
COBISS.SI-ID:31600899 This link opens in a new window
Publication date in RUL:15.12.2020
Views:933
Downloads:77
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Secondary language

Language:Slovenian
Title:Pomembnost uporabniških pregledov izdelkov za podjetja
Keywords:vedenje potrošnikov, nakup, odločanje, proizvodi, ocene, uporabniki, podjetje, poslovne odločitve

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