More than two years have passed since the implementation of the General Data Protection Regulation and it seems that interest in the general state of affairs in the area of personal data protection has sharply declined. This master's thesis aims to evaluate the state of personal data protection in the area of performing commercial activities, analysing the current normative situation of the area and the dedicated regulations that were implemented along with the General Data Protection Regulation. The introduction briefly presents the background and purpose of imposing stricter regulations in personal data protection in Europe and a chronological overview of the subject matter. The current challenges faced by business entities pertain primarily to the fact that Slovenia is the sole EU member state, which, as of the writing of this thesis, has still not adopted new legislation or amended existing legislation to the requirements of the General Data Protection Regulation. As a consequence, Slovenia is facing a legal void, which is the basis for a number of current challenges that business entities are faced with. The challenges in question are mainly connected with passing and enforcing ZVOP-2 (Personal Data Protection Act), identifying and implementing current legislation until that moment and the effects that implementing ZVOP-2 could potentially have on business entities. The thesis simultaneously presents the challenges associated with the Data protection impact assessment, Codes of conduct and certification, formal authorisation to supervisory bodies on personal data security violations and Designation of the data protection officer. Special focus is placed on the lack of jurisdiction of the Slovenian supervisory body of the Information Commissioner to act in cases of misdemeanours, which will only be possible after Slovenia adopts the appropriate legal bases (ZVOP-2). In the end, the discussed issues are compared to the findings in the Annual Report 2019 of the Information Commissioner and the Communication from the Commission to the European Parliament and the Council on 24 June 2020, which confirm the discussed issues facing business entities.
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