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Sponzorstvo kot strateško orodje za management blagovnih znamk slovenskih podjetij : magistrsko delo
ID Kravanja, Jaka (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kravanja3360.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, sponzorstvo, poslovno komuniciranje, šport, kultura, management, efektivnost, case study, Slovenija
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Kravanja]
Year:2007
Number of pages:98 str., [12] str. pril.
PID:20.500.12556/RUL-12229 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17440742 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1170
Downloads:303
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Language:Unknown
Keywords:marketing, trademarks, sponsorship, business communication, sports, culture, management, efficiency, case study, Slovenia

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