VIZUALNA IDENTITETA PSIHIATRIČNE BOLNIŠNICE IDRIJA

Bačar, Ana (author), Žvokelj, Robert (mentor), Černe Oven, Petra (co-mentor)

Bolnišnice, specializirane za zdravljenje bolnikov z duševnimi boleznimi (psihiatrične bolnišnice), sodijo med najbolj stigmatizirane ustanove, zato smo se v diplomskem delu ukvarjali z raziskovalnim vprašanjem, kako zmanjšati njihovo stigmo. Namen diplomskega dela je na osnovi postav­ljenih hipotez razviti in predlagati potencialne možnosti za zmanjševanje in odpravljanje stigme. Kot vzorčni model za obdelavo in predstavitev rezultatov smo izbrali Psihiatrično bolnišnico Idrija. V diplomskem delu smo Psihiatrično bolnišnico Idrija preimenovali in oblikovali njeno novo vizualno identiteto. Posebno pozornost smo namenili oblikovanju periodično izhajajoče publikacije Mozaik, ki naj bi z novimi temelji, osebnostjo in izrazom povezala laično in strokovno javnost.

• Language: Slovenian
• Keywords: grafično oblikovanje, vizualna identiteta, Psihiatrična bolnišnica Idrija, stigma, destigmatizacija, publikacija, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2020
• PID: 20.500.12556/RUL-122134
• Publication date in RUL: 25.11.2020

Secondary language

• Language: English
• Title: VISUAL IDENTITY OF PSYCHIATRIC HOSPITAL IDRIJA

Abstract

Among the most stigmatized institutions are hospitals specialized in treat­ment of patients with mental disorders (psychiatric hospitals). In the bachelor’s thesis we dealt with a research question on how to reduce such stigma. Based on hypotheses the aim of the thesis is to develop and to propose potential options for mitigation and elimination of the stigma. As a sample model for presentation of the results we selected the Psychiatric hospital Idrija. In the bachelor’s thesis we renamed the Psychiatric hospital Idrija and designed its new visual identity. Our attention was especially paid to the periodic publication Mozaik. With the new foundations, personality and ap­pearance to the publication, we would like to connect lay and expert public.

• Keywords: graphic design, visual identity, Psychiatric hospital Idrija, stigma, de­stigmatization, publication, BA thesis