Vloga oblikovanja in njegova učinkovita umestitev v procese razvoja izdelkov Steklarne Hrastnik

Železnik, Hana (author), Klinar, Miha (mentor), Pritržnik, Lidija (mentor), Šušteršič Dimic, Mateja (co-mentor)

Steklarna Hrastnik je podjetje, ki se nahaja na drugi stopnici upravljanja oblikovanja, kar pomeni, da je oblikovanje vključeno na projektnem nivoju. Podjetja na tej stopnji oblikovanje uporabljajo za končno izboljšavo izdelkov ter predvsem kot trženjsko sredstvo, ki obstoječi ponudbi doda vrednost. Oblikovanje ni sistemsko vključeno, je le zgolj operativna funkcija. Rezultat magistrskega dela so štirje scenariji, ki bi Steklarni Hrastnik omogočili strateške spremembe. Vsi so povsem možni in legitimni, kljub temu pa bo v tem delu podrobno opisan scenarij, v katerem si podjetje prizadeva investirati v rast ter v procese strateško vključiti oblikovanje. V podjetju se veliko priložnosti za izboljšave kaže na področju notranjih procesov in storitev za zunanje B2B naročnike. Pomen vključitve oblikovanja v strateške procese bi se kazal predvsem v jasno opredeljeni in nadgrajeni blagovni znamki Hrastnik 1860, višji dodani vrednosti, več realiziranih oblikovalskih rešitvah ter mnogih drugih prednostih, ki bodo opisane skozi delo. Namen dela je spodbuditi vodstvo podjetja k razmisleku o načinih, ki bi podjetju lahko prinesli pozitivne spremembe.

• Language: Slovenian
• Keywords: Industrijsko oblikovanje, Storitve, Razvoj, Procesi, Blagovna znamka, Steklarna Hrastnik, Vpeljava oblikovanja, Magistrska naloga
• Work type: Master's thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2020
• PID: 20.500.12556/RUL-122108
• Publication date in RUL: 21.11.2020

Secondary language

• Language: English
• Title: The role of design and its effective placement in the processes of product development of Steklarna Hrastnik

Abstract

Steklarna Hrastnik is a company, positioned on the second stair of design management, which means that design is included on a project level. Companies at this sage use design for a final improvement of products and mostly as a marketing resource that adds value to the existing offer. It is an operative functon and is not systematically included. The result of the master’s thesis are four scenarios that would enable Steklarna Hrastnik to make strategic changes. All of them are completely possible and legitimate, however, this thesis will describe in detail the scenario in which the company strives to invest in growth and strategically include design in the processes. The company has many opportunities for improvement in the field of internal processes and services for external B2B customers. The importance of including design in strategic processes would be reflected mostly in the clearly defined and upgraded Hrastnik 1860 brand, higher added value, more realized design solutions and many other advantages that will be described throughout the thesis. The purpose of the thesis is to encourage the company’s management to think about ways that could bring positive changes to the company.

• Keywords: Industrial design, Services, Development, Processes, Brand, Steklarna Hrastnik, Implementation of design, MA thesis