The master's thesis focuses on the promotion of school libraries, more specifically on the promotion of primary school libraries. Its purpose was, based on a review of the literature and collected data from our own research, to determine the opinion of librarians employed in school libraries throughout Slovenia about the promotion. The preparation of an online survey containing 14 questions, which took place from 24 June 2020 to 10 July 2020, collected data that formed an opinion on the importance of promotional activities for school libraries, the development of a promotional plan, the preparation of promotional material and forms promotion of the activity and for whom it is intended. It turned out that, in general, all participating librarians are aware of its importance and wish they had more time and financial resources to implement it. The prospects for the future are to organize professionals and prepare professional development and a general model that would both help school librarians in planning and implementing the promotion of the school library to its users.
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