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Možnosti neposrednega trženja na podlagi baze podatkov - primer BTC : diplomsko delo
ID Bernetič, Tanja (Author), ID Žnidaršič, Marjana (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/bernetic3028.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, direktno trženje, baze podatkov, trgovina, BTC, odnosi s strankami, lojalnost, zadovoljstvo
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Bernetič]
Year:2007
Number of pages:39 str., 6 str. pril.
PID:20.500.12556/RUL-12167 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17403110 This link opens in a new window
Publication date in RUL:11.07.2014
Views:18703
Downloads:293
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Language:Unknown
Keywords:marketing, direct selling, data base, trade, BTC, customer relationship, loyalty, satisfaction

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